Media

Aura Branding

Circus Maximus Unveils Brand Identity for Aura, a More Human Cyber Security Brand

Award-winning branding and advertising agency Circus Maximus has created a distinctly human brand identity for tech company Aura, a digital-security brand that launched this month.

XConomy - Aura Wants to Take Its $150M and Stock a Consumer Cybersecurity Toolbox

Two recently combined consumer cybersecurity companies are heading off under a new branding to make a run at providing some online peace of mind for regular folks, and they’re doing it with $150 million in capital from Boston-area venture…

Mastering Digital Networking: How An Authentic Presence Can Create Value For Tech Leaders

Networking has expanded from the traditional model of industry events and watercooler discussions to a broad digital world ruled by social media. Stuck in our old ways, many of us in the technology world are missing out on opportunities in…

Cybersecurity And The Human Element: Creating Realistic Solutions For A Safer Digital World

Like any tech industry entrepreneur, I love technology and have since I was just 10 years old. Technology has allowed us to do absolutely incredible things on a global scale and has improved our way of life exponentially on a day-to-day level.…
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From The Ground Up, To The Corner Office And Back Again: Why I left The C-Suite For A New Startup

You hear a lot about the evolution from tech entrepreneur to CEO but less about the journey the other way around. My career in tech began in 1997 when I started a small web consulting business that I would spend the next two decades building…

How Being Outside of Silicon Valley Can Benefit Your Startup

It’s no secret that Silicon Valley is the hub for developing disruptive technologies. The companies based there are often at the forefront of changing how people use and interact with technology. While most of us are pondering what the next…

Why Every Employee Should Think Like a CEO

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question…

4 Mistakes Every Startup Makes

When you start a business from the ground up, invariably you will make mistakes. It’s a rite of passage that is just part of the process. I know I’ve made plenty of them. But they’re worth making so long as you learn from them. Here are…
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The Top 5 Qualities of Entrepreneurs -- If you don't fight for your business, no one else will.

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question…
Fairfax Media - Getty Images

What Raising $20 Million in Venture Capital Taught Me About Entrepreneurship -- it wasn't easy

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question…

Small Business Insures Against Cybersecurity Risks

Hari Ravichandran appears on Bloomberg "In the Loop" with Betty Liu to discuss how small businesses handle cybersecurity risks.

Small Biz On The Cloud

Hari Ravichandran appears on CNBC “Squawk Box” to explain how small businesses manage their digital presence.